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Producers & Distillers

Since 1890

History of the Lavender pioneers from Provence

The Lincelé Family members are producers and distillers of Fine Lavender for five generations since 1890 and they are passionate about the true and unique Fine Lavender, the Lavandula Vera. The precious and rare flower has an exquisite fragrance, has healing properties and is a major element of the most photographed landscapes in the world. It is a symbol of art and of the sweet life in Provence. How could one not admire it and not succumb to all its benefits? How could you not want to protect it when you know how fragile its ecosystem is? The Lincelé Family joined this project 30 years ago in a perspective of preservation and of legacy so as to create a haven to talk, to show and to perpetuate the knowledge of Fine Lavender. The Museum is a place dedicated to history and culture; it is a case for the crowned-flower, and it brings to light all the secrets of this emblematic flower of Provence. Regenerative, romantic, flavored and colored, its Mediterranean soul unveils a rarity and a fabulous natural purity.

Farm Work

When you bring up lavender, thoughts immediately turn to the lovely blue flower, warm summer weather, distilleries, and the gorgeous fragrance. But lavender growing is not a seasonal activity – lavender requires year-round work.

Spring Time

green herbs with water on them

March: Planting time. As the earth begins to unfreeze, we select true lavender seedlings from our nurseries, which are also located at high altitude, and we gather wild seedlings. We plant these bare-root seedlings in prepared soils. We use a wheel with clamps on it which clamps the seedlings one by one and plants them 30 centimeters apart. Rows are separated by a distance of 1.50 meters. There are 17,000 lavender plants on one hectare. Each year, at our lavender farm Le Château du Bois, we replant 7 to 10 hectares.

April-May: Weeding starts. We use a “claw” attached to the tractor. The big fingers on this claw scratch out the weeds between the rows of lavender. For young lavender plants under 3 years old, we don’t use the claw, for the plants are too little and would be uprooted by the claw. We hoe the rows of lavender plants under 3 years old. Also in April and May, we add organic fertilizer to the soils.


summer in france

Mid-June: Flowering starts! We stop weeding because this could harm the delicate young flowers. We start preparing the distillery. We fill the gas tank, check the rainwater storage tanks, and make contact with the seasonal workers.

Mid-July: Height of the flowering season. We observe the spikes on our lavenders to smell for maturity, and we begin defining the date for starting up the harvest, or the “campaign”. In late July, between the 20th and the 27th, we start harvesting the lavender. Today, on our farm, we use a machine to cut the lavender. This lavender-cutting machine is attached to the back of a “tracteur enjambeur”, or high-clearance tractor, from which the driver easily can see what he is doing, for he is the one to decide at what height to cut the stems.

The tractor has a conveyor belt that allows the driver to work on 6 rows at a time. The cut flowers are spread to dry without fermenting in the field, in long rows called windrows. 2 or 3 days after being cut, they are distilled. If all goes well – with no rain to come spoil our fun – the campaign lasts approximately 15 days. This is the most exciting period, for it is the culmination of an entire year of work.

August: Time to start weeding again – lots of grass has grown since early June.


fall trees

October: the old lavender plants that are over 10 years old have to be uprooted and burned. We prepare the soil for the new planting in March. This entails removing large stones, breaking up the smaller stones, tilling and aerating the earth so that it can rest all winter.

November: This is when we sow seed in our nurseries, just before the cold months of winter. These seeds will start to sprout in April of the following year. We wait 3 years before transplanting these seedlings in new fields.

December-January-February: the ground freezes and the earth rests – so does the lavender grower! However, this is also the time to repair and replace farming equipment. Farming methods have changed. We have had to adapt to the occurrence of blight, a contagious syndrome which is often due to stress from farming practices and bacteria. Any intervention is carefully decided. The trend now is to be very attentive to the evolution and the character of the plant, from seed to flower to cutting to distillation. There is more rotation to regenerate the soils, better cleaning, and better fertilization. When we do apply treatments, we use rainwater, with products and methods that are biodynamic.

The role of bees

bee and a lavender flower

The bee is the lavender grower’s ally. Bees are very important, and this is why the Lincelé family invites their bee-keeper friends to come and bring their beehives to the farm and place the hives near the lavender fields. Bees simply love buzzing for nectar in lavender – lavender is delicious and full of nectar for bees. Bees’ incessant foraging in the yield of the lavender increase. Did you know that in one hour, a single bee forages in 700 flowers?

When bees draw nectar off a flower, the flowers stop secreting. This saves a certain quantity of sugar which then goes to synthesizing essence. The honey made by bees that forage in true lavender is the finest, most elegant and tasty of any kind of honey. You can understand why beekeepers come from far and wide to bring their hives to the highlands where true lavender grows. True lavender and bees – a beneficial exchange for all!